How to Pitch to the Media for Nonprofits

Your nonprofit is doing great work and you’re looking to boost your reach: to connect with new audiences, new potential donors and new supporters. Media coverage is a great way to achieve this goal, but for too many nonprofits, the pitches are falling flat. You’ve sent press release after press release and your stories still aren’t being told.

What’s going on?

If you’re tired of pitching stories that don’t get picked up…

If you’re looking to learn how you can get more consistent media coverage to help boost your fundraising efforts…

If you’re looking to share your stories for greater impact…

Then this mini-course is for you!

Hi, I’m Nadia Tchoumi and I spent 17 years as a reporter for media outlets across Canada, including the CBC and Global News. I’ve also also worked as a freelance writer for The Weather Network and Planet Africa Magazine. I understand the power of words, the importance of giving voice to those often misrepresented or unheard, and the value of sharing life-giving stories. Having spent close to a decade as the executive director of a national nonprofit, my experience uniquely positions me to empower nonprofits with the insight and strategies you need to get your Nonprofit in the News. 

In this LIVE mini-course, we'll cover:

• Why you should be framing your pitches and how to do it 
• The key elements of a good pitch 
• The different kinds of stories you can tell to generate media coverage 
• BONUS: Strategic storytelling ahead of Giving Tuesday

By the end of this LIVE mini-course, you’ll walk away knowing:

• The kinds of stories your organization should be telling right now
• How to make more informed decisions about how, where, and when to show up in the media 
• What makes a story truly impactful —and why a clear "why" matters more than just the "what."
• What makes a media pitch strategic—and why timing, relevance, and relationships matter more than ever.
• How to frame stories to highlight what’s overlooked, unique, or urgently needed in the current moment.

Don't sleep on this one! Join this mini-course for just $27 and get the help your organization needs to break free from overlooked press releases to must-read pitches!